A lot of activities go hand in hand with the annual Super Bowl, the final championship game of America’s National Football League. Probably most awaited each year - apart from the big game itself - is the advertising and a whole lot of video that accompanies the actual ads. Companies from across the spectrum of industries invest unheard of amounts of time and money in creating what they hope will be the most-talked-about, viral ad campaigns - showcasing their offer during this prime Super Bowl period (including before and after). Most of this content is video. Preparation for this year’s event, which takes place on February 6th, probably started even before last year’s Super Bowl took place. For advertisers and media companies - and those who enable and underpin the delivery of ads and media - this is a bit like their own Super Bowl.