
Every year around this time, companies start to tell (or be told) cautionary tales about the e-commerce ghosts of Black Fridays past. Here we mean recounting the calamitous failures of major online retailers, essentially falling short of a good customer experience or being completely unable to deliver website content at their biggest revenue-making moment of the year. And without fail, this pattern is repeated annually – both the cautionary pleas to take action against such catastrophes and the retailers who have somehow declined to take heed.
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