Black Friday (and the newer but nevertheless popular Cyber Monday) has come and gone for another year - but not without significant hiccups for some unlucky - and possibly unprepared - retailers. Site-busting deals and multi-channel, round-the-clock promotion of these bargains drives more and more shoppers to beat the crowds and shop online. But, as many a dissatisfied shopper complained across social media channels, what is the point of offering exceptional deals that no one can take advantage of?
We're only about two months away from the Christmas holiday, and one month from the long Black Friday/Cyber Monday weekend, long celebrated as a shopping extravaganza.
Continuing the theme of getting your e-commerce site ready for Black Friday and the upcoming holiday season, we focused on optimizing your site for mobile shopping. The mobile is becoming the go-to research and decision-making device, and purchases are slowly catching up. Is your site mobile-ready?
For every website, speed and performance matter. No one wants to sit and wait for pages to load. For some websites, though, speed drives whether or not people use the site, make purchases through the site and ultimately keep an online business running. E-commerce is one of these areas, and with the rush of holiday shopping just around the corner, now is a great time to think about preparing your site for peak traffic to make sure you’re up, running and optimized throughout the entire shopping period.