A recent survey conducted by 451 on 2021 Holiday Shopping trends found that more than 44% of people will abandon their online purchases due to poor website performance. Everyone knows the frustration of trying to make a purchase on a slow site or trying to fill out a form only to have an image load and bump down the submit button. While these are major frustrations for users, these performance issues also have a real impact on your bottom line.
What are the four (4) steps to improve customer
Join Sheryl Kingstone, Head of Customer Experience & Commerce & Voice of Connected User Landscape at 451 Research, and Adrian Herrera, CMO at Varnish Software, for a discussion on the issues keeping digital commerce sites from exceeding their online sales goals and what you can do quickly to make sure your site is optimized for the upcoming holiday shopping season.
Here’s what you’ll learn from this webinar. How to:
- Improve performance metrics
- Improve the overall search experience
- Manage a more accelerated personalized experience
- Optimize the mobile experience
Research Vice President & General Manager
Chief Marketing Officer