Gaming is more than just big business -- it has a reach, importance and influence that belies its once niche status. Gaming has overtaken the film and music industries combined in terms of revenue, and has become an entertainment juggernaut -- a true cross-industry moneymaker. Gaming has also been acknowledged not just as a global cultural phenomenon but also as a major of engagement platform. After all, savvy politicians are making their way into the world of Among Us players streaming on Twitch, or hosting potential voters on their island in Animal Crossing.