Media outlets the world over have found themselves grappling with changing technologies, revenue models and audience demands and preferences, which has meant that the ground shifted - and continues to shift - under their feet pretty much constantly.

These days, almost nothing happens online without authentication. It goes without saying that it has become extremely important. Whether you run a very small internal website or a huge e-commerce platform, it’s almost a guarantee that you will have an authentication layer somewhere in your architecture. The reason is simple: you don't want just anyone to be able to change or access the content or your web application layer.