Flexibility in serving access-controlled content: La Nación case study

Media outlets the world over have found themselves grappling with changing technologies, revenue models and audience demands and preferences, which has meant that the ground shifted - and continues to shift - under their feet pretty much constantly.

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17/07/17 13:26
by Sara Gonzalez

Creating a tiered paywall with per-page metering with Varnish

As more media outlets implement paywall technology, they also want to have a freer hand in changing access control and metering policies easily and instantly. After all, a more flexible paywall offers the ability to make more customized offers to specific users and potential customers, leading to potentially more subscriptions in the long run. The Wall Street Journal, for example, found that ‘loosening’ its paywall and offering more content via specific metering rules would lead to a higher conversion rate. There are a lot of ways to do this, and given the somewhat unpredictable nature of online media, many outlets are experimenting with different structures to see what sticks. To make this as flexible as possible, paywall technologies need to be adaptable enough to let media companies “bend” their paywalls to meet their users’ needs and experiment with content sharing and access. 

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13/06/17 14:00
by Raj Singh

Allenta to present content access control tools at Varnish Summit Stockholm

We’re pleased to welcome Roberto Moreda, CEO, and Carlos Abalde, CTO of Allenta, to the Varnish Summit arena. They’re taking on Stockholm to show of theeir Varnish Plus technical ability for content access controls, often branded at Paywalls. Check out what they'll be presenting and their career path leading them to Varnish Summit, Stockholm 2014.

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12/11/14 11:19
by Scott Kircher

What makes the Varnish Paywall unique?

Paywalls are one of the hottest topics these days within the world of digital media. And not without reason.

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14/03/13 11:19
by Hildur Smaradottir

All things Varnish related

The Varnish blog is where the our team writes about all things related to Varnish Cache and Varnish Software...or simply vents.

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