Media outlets the world over have found themselves grappling with changing technologies, revenue models and audience demands and preferences, which has meant that the ground shifted - and continues to shift - under their feet pretty much constantly.
As more media outlets implement paywall technology, they also want to have a freer hand in changing access control and metering policies easily and instantly. After all, a more flexible paywall offers the ability to make more customized offers to specific users and potential customers, leading to potentially more subscriptions in the long run. The Wall Street Journal, for example, found that ‘loosening’ its paywall and offering more content via specific metering rules would lead to a higher conversion rate. There are a lot of ways to do this, and given the somewhat unpredictable nature of online media, many outlets are experimenting with different structures to see what sticks. To make this as flexible as possible, paywall technologies need to be adaptable enough to let media companies “bend” their paywalls to meet their users’ needs and experiment with content sharing and access.
We’re pleased to welcome Roberto Moreda, CEO, and Carlos Abalde, CTO of Allenta, to the Varnish Summit arena. They’re taking on Stockholm to show of theeir Varnish Plus technical ability for content access controls, often branded at Paywalls. Check out what they'll be presenting and their career path leading them to Varnish Summit, Stockholm 2014.