Content delivery is still a major focus of what most companies do online. Whether it’s streaming video or making sure an e-commerce or media site is operating with the freshest content, delivered in the fastest way possible, the fundamentals remain. Content delivery needs to be fast, reliable, resilient across all geographies, networks and devices. While you can’t control all of these things, the trend in recent years has been to take control of content delivery by bringing content delivery networks (CDNs) in-house. In that sense, it’s not a new trend but is a trend that is picking up speed as more organizations realize the need for a customized approach to their content delivery.
Savvy consumers know that shopping for bargains is a year-round endeavor. And e-commerce companies who have orchestrated major shopping events throughout the year, rather than relying on the be-all, end-all nature of the traditional Black Friday shopping period in the US, are finding ways to lure in revenue at typically lean times of year. What began as primarily American with the post-Thanksgiving holiday chaos of Black Friday has crept into not only a longer shopping period, extending across the entire weekend after Thanksgiving (and sometimes earlier), but has ballooned globally, with retailers worldwide latching onto the Black Friday sales theme to promote pre-holiday shopping.
Black Friday came a week later than usual in 2019, which sent retailers into overdrive – launching into an early “Black Friday week” rather than relying on the traditional Black Friday itself as the kickoff date. Motivated in part by this unusual lateness in the calendar as well as the ongoing uncertainty around US tariff wars with China, which promise to make consumer electronics and toys -- big holiday sellers -- abnormally expensive this year, retailers wanted to get ahead of the challenges posed by offering an earlier, longer and steeper discount period.
Usually when we talk about the Massive Storage Engine (MSE), we’re talking about its main features and use cases. After all, storage is a kind of hidden, unsexy necessity that powers, in part, many of the conveniences we take for granted: ubiquitous on-demand streaming services, for example. The instant-delivery accessibility of these content libraries is not magic even if it sometimes seems like it. And our MSE discussion normally revolves around the efficiency and speed enabled by a smart storage and caching setup designed for high-performance video distribution, CDNs, and large-cache use cases.