All European businesses (and in fact all companies that do business with Europe) have at least one thing in common until May 25, 2018. They are all busting their balls to comply with the new General Data Protection Regulation (GDPR) when it comes into force at that time. The reason? The consequence of non-compliance can result in a hefty fine worth 4% of the company’s annual revenue. For most businesses, getting such a fine is not a risk worth taking.